Sothbys Realty

Posted onNovember 30, 2011 - 6:14 pm by Admin | 0 Comments

Sotheby’s International Realty Affiliates LLC recently announced the launch of its official YouTube channel, which was designed to house unique property and destination videos from its network’s nearly 600 offices worldwide.

According to the company, the channel features three categories of video: the Spotlight section provides candid views into some of the Sotheby’s International Realty® network’s most exceptional properties and their lifestyles; the Property section contains videos on the many homes represented by the network; and the Destination section spotlights the many luxury markets served by the network around the world.

The YouTube channel also showcases the latest news from the brand’s Facebook and Twitter pages, offers direct links to the Sotheby’s Auction House’s videos and the Sotheby’s International Realty brand’s official website, and provides a lifestyle and amenities video search.

“Video is not a unique medium in real estate marketing but we are leveraging it in an innovative way,” says Wendy Purvey, chief marketing officer, Sotheby’s International Realty Affiliates LLC. “Our YouTube channel was designed to provide consumers with an inside view of some of the world’s most extraordinary properties by focusing on the distinctive lifestyle and amenities they offer at any price point. Consumers are looking to video now more than ever before as a research tool in the home-buying process, and YouTube, the No. 1 online video website, is where they are searching for video, with 60 percent of video streams happening there. We also have leveraged a digital marketing platform offered by thismoment, a content management and distribution firm, to distribute all our social media content in a consistent, controlled and measurable manner.”

The Sotheby’s International Realty network currently has more than 11,900 sales associates located in approximately 590 offices in 44 countries and territories worldwide.

For more information, visit www.sothebysrealty.com.

RISMedia welcomes your questions and comments. Send your e-mail to: realestatemagazinefeedback@rismedia.com.

Have you heard about RISMedia’s Real Estate Information Network® (RREIN)? RREIN is an elite network of leading real estate companies dedicated to providing consumers and their agents with leading real estate information, and committed to the belief that Information Share Equals Market Share. The RREIN network is comprised of 70 leading brokerages, which make up 858 offices, 35,000 agents, over 250,000 closings and represents more than $70 billion in transactions. How can RREIN help your recruiting efforts and differentiate your company today? For more information, email rrein@rismedia.com.

Close to 100 agents attend complimentary class

(Cold Spring Harbor, NY) Daniel Gale Sotheby’s International Realty (DGSIR), one of the nation’s leading realtors, recently sponsored a free education class, “Negotiating the Residential Sales Contract,” providing the agents with three continuing education credits. Presented by attorney Michael Brady of Summit Professional, Inc. and co-sponsored by Ambassador Abstract LLC, the program was open to all interested Daniel Gale Sotheby’s International Realty’s sales associates.

“A well trained agent can make all the difference in a real estate transaction, particularly in today’s market,” said Patricia J. Petersen, President and CEO of Daniel Gale Sotheby’s International Realty. “The importance of understanding the terms of the contract of sale is crucial to working effectively with buyers, sellers and the attorneys who represent them.  As an organization we make a concerted effort to provide all our agents with continuous education on a variety of pertinent topics.  Most of our programs are available at no cost to the agents.”

More than 100 agents attended this most recent program.  In addition to these formal training sessions, Daniel Gale Sotheby’s agents to have access to top producing agents through an innovative mentoring program designed to maximize coaching, mentoring, information sharing and increased earnings potential throughout the organization.

Founded in 1922, Daniel Gale Sotheby’s International Realty consistently leads the nation in achieving one of the highest average sales prices in the country.  Voted Best Residential Real Estate Company in the Long Island Business News annual readership poll, Daniel Gale Sotheby’s is a billion dollar plus organization with close to 600 sales associates in 21 sales offices spanning Long Island.  Services include an award-winning Relocation Center, a New Homes division, a Condominium Group, a Commercial Division; Ambassador Abstract, a full-service title company, and a Wells Fargo Home Mortgage affiliation.  Daniel Gale Sotheby’s International Realty has been the exclusive Sotheby’s International Realty® affiliate for Long Island’s North Shore since 1976.  Over the course of this relationship, Daniel Gale Sotheby’s International Realty has gained exceptional national and international recognition, including taking top honors worldwide for the past several years.

Daniel Gale Sotheby’s International Realty is on the Regents Board of “Who’s Who in Luxury Real Estate,” a global network of leading real estate companies and active in both Real Trends and The Realty Alliance (some of the real estate industry’s most influential companies with participation “by invitation only”). More information may be obtained at www.danielgale.com.


→ 0 Comments

Posted in 1st investment realty