Blog About Group Fox Realty

Stacey E. Gray, Communications Supervisor for the Calgary Real Estate Board, explained in a phone inteview what is being done to promote their members. “A Task Force was established in 2004 by the Calgary Real Estate Board of Directors to research ways to enhance and promote the value of using a REALTOR® and the services they can provide.

Two over-riding ambitions or goals governed the actions of the Task Force. The first ambition was to highlight and promote to the public the fact that REALTORS® are licensed professionals who have the education and training to assist in all aspects of real estate transactions. The second ambition was to respond to the challenges facing the organized real estate industry today with the increasing reach and influence of the Internet.”

Gray continues, “We are now in year five, and the Task Force has been turned into a permanent committee with a permanent budget, with its mandate being to help design and craft a yearly advertising campaign that promotes the value of using a REALTOR® to the public, and to help raise the profile of CREB’s member-REALTORS® and their professional services to the public. The mediums we have been using and finding success with include television, radio, print, transit and billboards.”

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